This chapter focuses on the ways young people’s proactive ecological identity can be constructed and supported via their interaction in and with social media as currently one of the first social engagement platforms for youth. To make their voices strong and heard in the future it’s vital to equip young people with deep knowledge and up-to-date digital tools. The suggested integrated pedagogical approach to constructing proactive ecological identity encompasses 3 stages: (1) facilitating the profound comprehension of ecological information in media, (2) using social media as a tool for analyzing ecological information within the global communication framework, and (3) setting local ecological agenda using social media as an interaction platform. The proactive ecological identity is viewed here as a person’s relation to their social world, leading to an engagement in ecological community concerns.

     The chapter will elaborate a cascade activation model of communication flows that helps understand the role of social media in communicating environmental information. It employs Bloom’s Digital Taxonomy to ensure students’ progress through the educational and actional levels, building on what they have been learning and using their skills as the foundation for the active engagement into ecological hazards of their communities. Tools for social media inclusion encompass the analysis of production and reception formats, linguistic devices, multimedia resources, and content potential through phrasal connections and hashtags. The chapter will base on the case studies of the European projects to illustrate the outcomes and existing potential of youth’s proactive engagement into the endangered global ecological landscape.